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Because residents spoke up, West Hollywood's Planning Commissioners pushed back on the applicant's "bulldoze-ahead" approach for the 9160â9176 Sunset Boulevard project â and called for a smaller, right-sized building. Their actions are because you stood up, but the fight is far from over â and the applicant is still pressing forward.
The project would replace the Hornburg Jaguar site with a five-story commercial building and roughly 2,800 sq. ft. of animated LED billboards â among the largest on the Strip â aimed directly at neighboring homes, plus more traffic at an already dangerous intersection.
Now is the moment to keep the pressure on. Fill in your name and email below and we'll prepare your comment letter instantly â thanking the commissioners for listening and calling for three clear changes:
1. Remove or reorient all billboards to face away from residential properties
2. Reduce the size of the project to reduce traffic impacts
3. Fix the already congested, hard-to-navigate Doheny, Sunset & Cory intersection before any permits are issued
NOTE: Illumination is from a third-party light study of the proposed digital sign displaying an all-white image. The subject building’s massing block was replaced with an AI rendering based on the applicant’s renderings and City environmental documents.
â Submit Your CommentWhen you submit, we'll prepare a formal public comment letter on your behalf and open it in your email client â ready to send directly to West Hollywood City officials.
Dear West Hollywood Planning Commission,
Thank you for listening to the community's concerns about the proposed 9160â9176 Sunset Boulevard project, and for pushing back on the applicant's "bulldoze-ahead" approach. As a West Hollywood neighbor, I am writing to add my voice and to ask you to stand firm as this project moves forward.
This project would replace the Hornburg Jaguar site with a five-story commercial building and roughly 2,800 square feet of animated LED billboards â among the largest on the Sunset Strip â aimed directly at neighboring homes. The environmental review acknowledges that construction noise impacts would be significant and unavoidable, and residents are being asked to absorb increased light directed into their homes, more traffic, and years of construction disruption at an already strained and unsafe intersection.
I continue to ask the City to require three clear changes before this project moves forward:
The changes residents are requesting are reasonable. Thank you for taking them seriously â please continue to require a safer, smarter, right-sized project. Sunset should shine bright, but not like this.