STOP 9160 SUNSET

⏰ Deadline Extended to April 27: Submit Your Public Comment on the 9160 Sunset RDEIR

By clicking Submit My Public Comment you will be sending a public comment letter to the West Hollywood Planning Commission, Transportation Commission, and commission staff regarding the 9160 Sunset Blvd.
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About the Project

The City of West Hollywood has released a Recirculated Draft Environmental Impact Report for the proposed 9160–9176 Sunset Boulevard project.

The project would bring 2,800 sq. ft. of animated LED billboards — the largest on the Strip — aimed directly at neighboring homes, along with increased traffic at an already dangerous intersection. Fill in your name and email below and we'll prepare your comment letter instantly.

Update: The City has extended the public comment deadline to April 27, 2026 at 5:00 p.m. A revised Notice of Availability corrects an error in the RDEIR — the project actually proposes two full-motion digital billboards with a combined area of approximately 2,807 sq. ft., not a single 1,000 sq. ft. sign as originally described. Please submit your comment before April 27 and attend the public hearings:

Transportation Commission on March 18, 2026 at 6:30 p.m. at West Hollywood City Hall (8300 Santa Monica Blvd)

Planning Commission on March 19, 2026 at 6:30 p.m. at West Hollywood Park Council Chambers (627 N. San Vicente Blvd).

Rendering of 9160 Sunset Boulevard RDEIR billboard project ↑ Submit Your Comment
What You're Sending

Your Public Comment Letter

When you submit, we'll prepare a formal public comment letter on your behalf and open it in your email client — ready to send directly to West Hollywood City officials.

Planning Commission
pcpubliccomments@weho.org
Transportation Commission
tmcpubliccomments@weho.org
Adrian Gallo, Senior Planner
AGallo@weho.org

Dear West Hollywood Planning Commission and Transportation Commission,

I am writing to submit public comments on the Recirculated Draft Environmental Impact Report (RDEIR) for the proposed 9160–9176 Sunset Boulevard project, and to urge the City to require significant changes before this project moves forward.

This project would replace the existing Hornburg Jaguar site with a five-story commercial building and 2,800 square feet of animated LED billboards — the largest on the Sunset Strip — aimed directly at neighboring residential properties. The Recirculated Draft Environmental Impact Report acknowledges that construction noise impacts would be significant and unavoidable. At a moment when our community is already strained by congestion and unsafe intersections, residents are being asked to absorb increased light directed into their homes, more traffic, and years of construction disruption.

I am calling on the City to require three clear changes to this project:

  1. Remove or reorient all billboard faces away from residential properties
  2. Reduce the size of the project to reduce traffic impacts
  3. Require the developer to fix the broken Sunset and Horn intersection before any building permits are issued

Sunset should shine bright — but not like this. I urge you to require a safer, smarter project.

Sincerely,
[Your Name]
West Hollywood Neighbor — Residents Against Dangerous Development
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